Perfect White Shirt by Emanuel Berg Perfect White Shirt by Emanuel Berg

Perfect White

“If you ask me what I'd like to have invented in fashion, I'd say the white shirt. For me, the shirt is the basis of everything. Everything else comes after.”

Karl Lagerfeld

For over 200 years, the white shirt has remained one of the most important items of clothing. From the very beginning, it has epitomised elegance, refinement and wealth. Its versatility guarantees that you can never go wrong wearing one. Creative individuals treat it as a stylish starting point, while those less daring — as a safe option. Its crisp white colour, once the synonym of simple masculine style and prosperity, is nowadays primarily a symbol of elegance and sophisticated minimalism. That is why a white shirt can be worn with a suit in any colour, with boldly coloured and patterned accessories, such as tie or pocket square.




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