At least twice a year, fashion portals and social media sites are flooded with pictures of boldly, yet immaculately dressed men. This means that the Florentine Pitti Uomo fair— one of the most important events in the world of men’s fashion — is in full swing.

Its history goes back to the 1950s, though the first edition of the event did not take place until 1972. Nowadays, the fair hosts 30,000 people in Florence, while captivating millions around the world.

Florence is a truly unique place, which for a brief moment becomes a platform for displaying all that is best in men’s fashion. However, it is not just about showcasing the latest collections. To us, it is also an opportunity to meet with representatives of the biggest and most powerful brands from around the world. There, we can exchange insights, share our experiences, and discuss the latest and most interesting trends. This is an invaluable source of inspiration, which is then reflected in our new, ambitious projects.

The fair is gaining more publicity each year. This year, one could clearly see growing awareness among exhibitors that fashion is mainly about emotions and skilfully turning fashion trends into commercial goods, and should thus be more sustainable. The latter trend dominated in many collections, demonstrating the direction that global brands will take in the future.

The Emanuel Berg brand was proud to participate in the 95^th edition of the Pitti Immagine Uomo fair. There, we presented our latest collection designed for foreign markets such as America, Japan, and Europe. It attracted a lot of attention, and our showroom was constantly bustling with visitors.

The new collection comprises 450 new models made of the best Italian and Swiss fabrics. At its centre are classic plain and structural long-sleeved business shirts in various shades of white and blue. The collection is complemented by patterned shirts, including a variety of checks and stripes, which are now enjoying their great come back. Flannel plaid shirts and soft twills in trendy colours (light blue, brown, burgundy, dark blue) dominated our casual fall/winter collection. Prints have been enjoying popularity for several seasons now, and it seems this trend is here to stay. In the new collection, we will still see models with geometrical micro-patterns or oriental multi-coloured paisley motifs. Newcomers include “all-over-print” shirts with botanical, animal, or surreal prints, e.g. featuring animals riding bikes or printed all over with images of mobile phones — however this is definitely something for our bolder customers.